Seeing is not the same as observing.
What do you see here?
camouflaged-animals-1.jpg
picture from http://www.ebaumsworld.com/pictures/view/39044/

If you looked at it quickly, you might just see the pattern of leaves against the trunk of the tree, but there is more to it than that if you take the time to observe.

Observing refers to any of the five senses, not just visual.

See our observation table for more examples of this.